Saturday, March 9, 2019

Designer stickers

The PLU sticker for this apple shows a cartoon bee taking a selfie

If you have to stick a plastic label on your fruit, why not design it to a fare-thee-well?

Of course to do so requires a marketing budget. So, if you see a fancy PLU sticker, the fruit in question is almost certainly still under patent and controlled by a single grower or cartel.

Older varieties, however great, have no such slush funds and get the generic treatment.
Generic PLU sticker that reads "Macount #3073"

Not sure I understand the selfie-taking, but the bee is cute.

I reviewed SugarBee in 2017 and Macoun in 2008.


Post a Comment

Join the conversation! We'd love to know what you think.